About Us

Our Vision

Our vision is to become the leading global platform within the travel and tourism sector, that ensures diversity, inclusion, and equality while we empower the sector’s achievement of UNSDG’s by 2030.

Our Mission

FiveEightTenTracker will serve as the Global mission control platform that celebrates diversity and inclusion in the travel and tourism sector and will be designed as a coalition of like-minded leaders and organizations who realize the positive impact of DEI as an imperative to success.

Our Values

Transparency

Transparency

We are open and transparent in our actions, decisions and communications. No tricks, no hidden agendas, information accessible to everyone and collaboration for the larger good.

Sustainability

Sustainability

We help our partners deliver on their sustainability agenda. This allegiance is not just good business sense or value creation but central to our existence.

Equality

Equality

We treat everyone as we want to be treated - equally, fairly and with dignity. We act in ways that support equality and seek out diversity of people, thoughts and experiences.

Integrity

Integrity

We are uncompromising on our values and principles. We act with integrity because our partners trust us to do the right thing and we take that seriously.

Our Story

FiveEightTen is an independent, non-partisan foundation that was born out of a desire to unify, mobilise, inspire and empower the travel and tourism sector to achieve the three key SDG equality goals of Goal 5, 8 and 10 by 2030.

We founded FiveEightTen as we believe to measure is to manage and to know is to act. Based on solid data and analytics the platform will provide decision makers in the private sector and policy makers in the public sector the information you need so the choices you make are guided by diversity and inclusion as a central pillar for the success of your organisation as well as your destination.

We aggregate data on all inclusivity, diversity and equity (DEI) measures to enable you to get a snapshot of how you are delivering on your DEI targets as an organisation as well as track your progress over time towards your DEI goals with a clear mission to facilitate its achievement by 2030.

Our Purpose

The UN Sustainable Development Goals (SDGs) have been in existence since 2005 and provide the world with 17 crucial global goals which together, when accomplished, safeguard a sustainable future for all, leaving no one behind. Yet, this battle is being fought on many fronts and by many different forces.

At FiveEightTen we are passionate advocates of the potential of the SDGs as a force for good, yet we acknowledge that there is little visibility regarding their progress globally.

By creating platform that serves as a Global Mission Control Centre for inclusivity, diversity and equity (DEI) we strengthen the collective wisdom of entrepreneurs, change agents, policymakers, and the general audience, to ensure diversity, inclusion and equity is front and centre when it comes to decision making which will eventually help the entire travel and tourism sector achieve the SDGs 5, 8 and 10 by 2030.