What We Do
FiveEightTen is the first (and only!) digital portal and tracker dedicated to the travel and tourism sector to transform global diversity, equity and inclusion (DEI) data into an easy-to-use and understandable dashboard to track our progress as a sector towards a better future.
We aggregate data on all inclusivity, diversity and equity measures within six pillars (diversity measures, gender diversity, racial/ethnic diversity, LGBTQ+, disability and inclusive measures), to give you snapshot of how you deliver on your DEI targets as an organisation as well as track your progress over time with a clear mission to facilitate its achievement by 2030.
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Enviromental
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Social
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Governance
Solving the ESG Data Challenge
The FiveEightTen tracker increases visibility into a previously opaque area of ESG reporting from companies in Travel & Tourism. Post COVID-19, the “S” and “G” in environmental, social, governance (ESG) data has become more important than ever before. Our insights will give you an in-depth analysis on how you deliver as an organization on the Social and Governance components of the ESG Framework.
Customise and Generate Report
The FiveEightTen Tracker is designed to encourage the disclosure and measurement of company-specific DEI data. Our unique evidence-based and data driven model can help you better understand where you stand on your DEI journey and what next steps to take.
The portal is updated every six months to reflect emerging best practices around this complex global challenge and will offer detailed information on how to measure and track data critical to achieving return on equality in the workplace.
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01Request A Demo & Sign Up
Step 01 Request A Demo & Sign Up
Fill in our request form and our team will reach out to schedule a demo at your earliest convenience. Once you are ready to be onboarded as a member, we will give you a virtual safe and secure log-in to access your customised FiveEightTen Dashboard.
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02Data Input
Step 02 Data Input
Our 6-component questionnaire, which is completely secure and confidential, will prompt you to collect and answer DEI related information that are essential to generate benchmarking analytics. You can edit your data input at any time on the platform.
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03Benchmark Your Progress
Step 03 Benchmark Your Progress
Our benchmarking system aggregates anonymised data across hotels, airlines, airports, casino and entertainment, OTAs and travel agencies, as well as F&B companies, which will allow you to compare DEI-specific KPIs with industry average as well as your chosen competitive set.
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04Customise and Generate Report
Step 04 Customise and Generate Report
Our dynamic dashboard will allow you to choose the DEI metrics that you would like to focus on and share reports directly and confidently with your management team, board of directors as well as investors.
Our Membership
The business case for fostering a diverse and inclusive environment was never more compelling and today all stakeholders, including employees, investors, and regulators, care deeply about it. The companies measuring and managing their data through the FiveEightTen Tracker are not only leading the charge for transparency but also fortifying their commitment to Return on Equality.
Our membership is based on the principle of the sovereign equality of all our Members and we would like all our members to have equal access to the resources.
Key Benefits of Membership
As a member you will have access to your own customised dashboard where we will analyse for you all key metrics and KPI’s so you can explore the results by your specific sector and also how you fare on your individual performance against your chosen competitive set specific to the SDG’s.
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Benchmark Within Your Sector
Compare your DEI performance to two dimensions (travel & tourism sector and sub-sector), set accurate targets and refine strategy.
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Trackable Progress on KPIs
The powerful goal management system will map your DEI achievement metrics and progress based on historical data.
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Identifiable Areas for Improvement
Identify your DEI strategy’s strengths and weaknesses to make informed decisions, for creating impactful initiatives for your organization.
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Generate Diversity & Inclusion Report
Receive analysis and Insights for more efficient and effective EXCOM and board meetings.
Our Raison d’etre
The UN Sustainable Development Goals (SDG’s) have been in existence since 2005 and provide the world 17 crucial goals which when accomplished, safeguard a sustainable future. At FiveEightTen we are passionate advocates of the potential of the SDGs as a force for good, yet we acknowledge that there is little visibility regarding their progress globally.
We founded FiveEightTen as we believe to measure is to manage and to know is to act, and by creating a global mission control platform. For DEI we hope to make diversity and inclusion front and centre when it comes to decision making and mobilise and inspire the entire travel and tourism sector to achieve the three key SDG’s 5, 8 and 10 by 2030.
SDG 5
Gender Equality
SDG 5
Gender Equality
Achieve gender equality and empower all women and girls
SDG 8
Decent Work & Economic Growth
SDG 8
Decent Work & Economic Growth
Promote sustained, inclusive & sustainable economic growth, full and productive employment and decent work for all
SDG 10
Reduced Inequalities
SDG 10
Reduced Inequalities
Reduce inequality within and among countries
A Snapshot of Gender Diversity in Travel & Tourism
The results of the most comprehensive study on gender diversity across the entire travel and tourism spectrum.
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100
Companies
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7
industries
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6.2
million employees
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130
countries
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US$ 1.6
Trillion market cap
Overall Employment
Mid Level Management
Senior Level Management
Executive Management
Chair of Board of Directors
C-Suite
About FiveEightTen
FiveEightTen is an independent, non-partisan foundation that was born out of a desire to unify, mobilise, inspire and empower the travel and tourism sector to achieve the three key SDG equality goals by 2030.
We aggregate data on all inclusivity, diversity and equity (ID&E) measures to enable you to get a snapshot of how you are delivering on your ID&E targets as an organisation as well as track your progress over time towards your ID&E goals with a clear mission to facilitate its achievement by 2030.
Read MorePartners We’ve Worked With
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Private Sector
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Public Sector
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Global Associations
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Academia